2004 Mar - Jun (for YF Direct/Netblue) | offline
I created mainly pop-unders and banners for YF's Video Professor campaign. My winning pop-unders performed about 80% better in CTR over the ones that VP gave us. Later on I felt that we needed to improve VP's landing pages because they were too cluttered with text and not very user friendly. While applying some of the features from YF's other "Winner" landing pages, I designed new General and Product-Specific landing pages that had a clean design and clearer call to action. These pages improved VTU conversion by at least 20%.